Celebrate the start of the holiday season at Embarcadero Center’s Holiday Market and 40th Annual Building Lighting on Wednesday, November 18, at 4:00 PM. Held at the Urban Patio at Three Embarcadero Center, this free, family-friendly event brings festive holiday cheer to downtown San Francisco. Stop by to enjoy the seasonal atmosphere, explore the holiday market, and watch the building lighting that has become a beloved annual tradition.